Domestic Windmill using Bevel Gear Mechanism

Domestic Windmill using Bevel Gear Mechanism Introduction: CE1.1: In this career episode, I will be focusing on one of the projects which I have carried out while pursuing my undergraduate degree in Mechanical Engineering. This project helped me in understanding the working mechanism of bevel gears and how renewable resources can be used to produce electricity. Background: CE 1.2: Wind energy has been used for various purposes over the years. The concept of windmill was established in the 10th century and has been improving ever since. The main principle working of windmill is conversion of wind energy to rotational energy by means of vanes called blades, which is then converted into mechanical energy with the help of bevel gears. CE 1.3: The main aim of the project was to produce four times the power than the actual windmill (i.e. 4:1). It is based on the principle of the power generation in the actual wind mill. Another aspect of the project was also using the mechanisms of bevel gears, bearings, shaft, and pulley to generate power from the actual wind mill. CE 1.4: The organisational structure of the project is as follows: CE 1.5: The following activities were essential to successful competition of the project: Being on par with the timeframe given by the professor. I had to read books related to bevel gears and windmill to understand the working procedure. Have discussions with project supervisor and team member on how to carry out the work. Discuss with lab technicians how to connect the bevel gears with the shafts. I proposed the design of the windmill and carried out the necessary calculations required. The project documentation was completed along with my team member which presented my finding and the results to the project supervisor and the faculty. Personal Engineering Activity: CE 1.6 Working on a project is the most interesting part where learning is very essential and crucial in successful completion of the project. I first approached my project supervisor along with my team member to discuss about the different ideas. After careful examination, myself and my team member decided to work on something which helps in reducing the pollution and working with renewable resources. Which lead to working on power generation of windmill with help of bevel gears. CE 1.7 The initial step of the project was to design the model of the windmill and how to establish the connection between the shafts, gears, motor, and batteries. The design of the model was carried out using AutoCAD software. I learned the basics from Design of Machine Members subject and with the help of lab assistant understood the tools essential for creating the model. Once our project guide approved of the design of windmill, the assembly of parts was needed to obtain the working model of the proposed windmill. CE 1.8 Once the parts were obtained for the completion of windmill, my team member and I had experienced difficulty in establishing a proper connection, but with the help of project guide and lab technicians myself and my team member were able to get the gears and the shafts working. The windmill consisted of three vanes which were connected to a primary shaft and fan hub. This setup was then connected the gear and ball bearing on both its end. I then suggested that each shaft be fixed to its respective dynamo using gripper belts. The gripper belt connected between the shafts and dynamo pulleys makes dynamo produce the electrical energy. The power generated is stored in battery and used for domestic purposes. Below is the list of objects along with the specifications which were part of the project. S.No. DESCRIPTION PINION GEAR 1 Material C 45 Steel C 45 Steel 2 Cone Distance 18 mm 18 mm 3 Module 1 mm 1 mm 4 No. of Teeth 10 18 5 Face Width 6 mm 6 mm 6 Semi Cone Angle 29.05o 60.94o 7 Addendum 1 mm 1 mm 8 Dedendum 1.1236 1.1236 9 Pitch Circle Diameter 10 mm 28 mm 10 Tip Circle Diameter 11.74 mm 18.97 mm 11 Tip Angle 32.22o 64.11o 12 Root Angle 25.256o 57.126o 13 Addendum Angle 3.17o 3.17o 14 Dedendum Angle 3.814o 3.814o Table 1: Specifications CE 1.9: Once the model was ready, I carried out few structural analysis using ANSYS software which our project guide thought us. ANSYS was carried out to study the stress, strain, and heat dissipation due to constant rotation of the bevel gears. I found that total deformation was the maximum on the outer edge of the gears and minimum on the inner edge as major forces acted on the outer edge due to the shape of the bevel gears whenever they came into contact. Once the stress analysis was carried. Myself and my team member carried out the power generated by the windmill using the basic power equation. Ï =   Density of air 1.28 kg / m3 A=   Area of the Wind V2=   Velocity of Air CE 1.10 Project Photos: CE 1.11 The following are the conclusions I could draw: The project myself and my team member carries out made an impressing task in the field of using renewable source of domestic windmill and to produce the sufficient energy for the domestic purpose. The project also reduced the cost involved in developing a windmill. It also met the requirements set up by our project guide at the beginning of the project. The project does not produce any harmful greenhouse gases which pollute the atmosphere. Summary CE 1.12 Myself and my team member successfully completed the project on the power generation of Windmill using Bevel gears to generate four times the power. This project helped me in understanding the working of bevel gears and how they are connected to shafts. Also, how to use renewable resources to generate electricity. CE 1.13 This project helped me to improve my skills in writing as part of the project a detailed report was to be submitted explaining our findings. I have also learned two new softwares ANSYS and AutoCAD which come in handy in the future. With constant support and review from our project guide myself and my team member were able to improve communication skills and successfully completed the required project.

Indigenous Disadvantage

Working Effectively with Aboriginal and Torres Strait Islander People Why are Indigenous people in Australia still disadvantaged with regard to health care and services? For the last 200 years Indigenous people have been victims of discrimination, prejudice and disadvantage. Poor education, poor living conditions and general poverty are still overwhelming issues for a large percentage of our people and we remain ‘as a group, the most poverty stricken sector of the working class’ in Australia (Cuthoys 1983). As a people, our rate of chronic disease is still 2. times higher than that of other Australians, and Indigenous people in this country die 15 to 20 years younger than those in mainstream Australia. More than half of these figures are caused by chronic diseases such heart disease, stroke, diabetes, chronic respiratory disease and kidney disease. The majority of these chronic diseases are preventable and while research is continuing to find ways to reduce the risk fact ors, issues such as smoking, alcohol and substance abuse, diabetes, chronic kidney disease, and promoting healthy eating and active lifestyles are still major challenges in Indigenous communities throughout Australia.Healthy living choices are not easy for people living in remote communities which results in a high incidence of preventable chronic disease. Good nutrition is fundamental to the maintenance of general wellbeing and the prevention of sickness and disease. It plays an imperative role in pregnancy and early childhood, prevents obesity and type 2 Diabetes and can lower the risk of recurrent heart disease by up to 70%.However, remote communities face many barriers to healthy eating, including isolation, the high cost of food, the variable supply of fresh food, lack of community town infrastructure and inadequate health promotion support, are just a few of these barriers that prevent community people from being able to make healthy living choices. Community programs in the N orthern Territory aimed at building healthy communities are based on nutrition-related Menzies research and work to support community capacity to create a supportive environment for healthy eating and physical activity.These projects operate within the communities and are aimed at influencing food-related policy, promote healthy eating and physical activity, and encourage community engagement in activities for better health. Not as many health services are as user-friendly or culturally appropriate for Indigenous people as they are for non-Indigenous people, adding to higher levels of disadvantage and a greater reluctance to utilise these services. Sometimes this is because more Indigenous people live in remote locations and not all health services are offered outside of major centres.Specific issues such as reducing the incidence of chronic disease requires a significantly greater effort in coordinating collective strengths, creating and delivering preventative programs and primary health care for Indigenous communities and while great work is being done, more efforts are required to reduce the high incidence of chronic disease on Indigenous people and communities. When designing and developing services to meet the needs of our Indigenous people, close collaboration and consultation with the people for whom the service will be provided is vital.There is also much evidence suggesting that Indigenous women are over-represented in our hospitals and health clinics as victims of domestic and family violence. There is no clear measure of the extent to which Indigenous family violence is under-reported, but it is expected to be higher than for the general population (Cripps 2008; Cunneen 2009). In a report to the Australian Government about Indigenous violence, it was suggested that ‘priority should be placed on implementing anti-violence programs, rather than on further quantitative research’.The key risk factors for Indigenous family violence relate t o; social stressors; living in a remote community; levels of individual, family and community dysfunction; availability of resources; age; removal from family; disability; financial difficulties and substance use. Indigenous Australians make up 2. 6% of Australia's population; however they experience health and social problems resulting from alcohol use at a rate disproportionate to non-Indigenous Australians. It is estimated that chronic disease associated with alcohol use by Indigenous Australians is almost double to that of mainstream Australia.In 2003, alcohol accounted for 6. 2% of the overall incidence of disease among Indigenous Australians. According to available evidence, the use of volatile substances, especially petrol sniffing among the Indigenous population is much higher that of the non-Indigenous population. The use of volatile substances has major impacts on Indigenous people, families, communities and the wider Australian community. What resources are needed and req uired to address the issues and explain how you see that these resources be best distributed.What projects need to be done? What makes health services more accessible for Indigenous people? ? Having more Indigenous Health Workers on staff; ? Increasing the number of Indigenous people working in the health sector (Aboriginal, health workers, social workers, doctors, dentists, nurses, etc); ? Designing more health promotion campaigns aimed specifically at Indigenous people; ? Better training of non-Indigenous staff to be more sensitive to the needs of Indigenous patients and to improve cultural awareness; ?Making important health services available in remote locations (so Indigenous people do not have to travel to major centres, away from their support networks and the security of their own community); and ? Funding health services so they are affordable for Indigenous people who might otherwise not be able to afford them. As a result of our history and because of the continuing disad vantage, our people have needs that differ from those of mainstream Australians. Therefore, it is also imperative that we acknowledge and respect the impact of events and issues in Indigenous people’s history when designing and delivering these services.The social determinants of health include if a person is; working, feels safe in their community without discrimination, has a good education, has enough money, and feels connected to friends and family. Social determinants that are particularly important to many Indigenous people are; their connection to land, a historical past that took people from their traditional lands and away from their families. If a person feels safe, has a job that earns enough money, and feels connected to their family and friends, they will generally be healthier.Indigenous people are generally worse off than non-Indigenous people when it comes to the social determinants of health. Additionally, it is important to develop policy and practice to add ress substance use among Indigenous people. Programs addressing alcohol and volatile substance use should be operated in combination with a range of general programs aimed at ‘closing the gap’ between Indigenous people and other Australians in the areas of education, employment, income and housing. What strategies can be put into place to a. vercome access, equity, disadvantaged issues and; b. to make services culturally safe? A strengths-based approach involves working from a community’s collective strengths to assist them to address their challenges. Bringing together different people with specific skills to collectively address issues, communities can provide local solutions issues specific to their local area. This approach includes the practice of using culturally appropriate and consultative strategies, however, strengths-based approaches also focus on maximising the strengths of contributors.By doing so, the targeted interventions are more likely to realis e long-term change because they empower our communities to provide practical solutions that are appropriate for them (Haswell-Elkins et al. 2009; Leigh 2008). Australia has committed to developing strategies to address the causes of Indigenous disadvantage and six key areas have been identified as targets to reducing the divide between Indigenous and non-Indigenous Australians. These targets are to improve life expectancy within a generation; to halve the mortality rates for Indigenous children under five within a decade; to nsure all Indigenous four year olds in remote communities have access to early childhood education within five years; to improve reading, writing and numeracy achievements for Indigenous children within a decade; to improve the number of Indigenous students in year 12 attainment or equivalent; and to improve employment outcomes between Indigenous and non-Indigenous Australians within a decade. A substantial amount has been invested in improving Indigenous health outcomes and the way the Australian health care system prevents treats and manages the chronic diseases that shorten so many Indigenous Australians' lives.The aim is to reduce the risk factors for chronic disease in the community such as smoking, alcohol and substance abuse, improve chronic disease management and follow up through our health services, and increase the capacity of our acute care workforce to deliver effective care to Indigenous people with chronic disease. How can we advocate for anti-racism policies? Although many other Australian minority groups have been reported to be experiencing racism in our country, the experiences of racism are most protracted among our own Indigenous people.Racist attitudes toward Indigenous people may be viewed as having two dominant waves; the first wave was predominant during the first 170 years following the arrival of the First Fleet, and the second was in the post-referendum era, which led to changes in Australia’s constitutio n that formally recognised Indigenous people as part of the Commonwealth of Australia. The belief in superiority based on skin colour was justified by the framing of Indigenous Australians as inferior humans. These politically entrenched attitudes justified dispossession of Indigenous people from their homelands.Dispossession resulted in reluctance by mainstream Australia to acknowledge land rights, loss of spiritual values, disrupted law, and disconnection from land, community, family and cultural values. Most policies were backed by legal provisions instituted by Australian state governments. For example in Queensland, laws enacted treated Indigenous people like prisoners, with little freedom of choice. They were required to work without pay and prevented from undertaking traditional cultural practices.These policies created a sense of powerlessness, hopelessness, stress and related illness. Today, there remains no ‘quick fix' solution to changing the levels of disadvantage that have been generations in the making. To move forward we must learn from the past and build through good practice and recognising that there are successful public, private and community sector programs and initiatives that have made substantial progress. Addressing disadvantage places responsibilities on those providing support and assistance and on those receiving it.For those who provide support there is a duty to those being assisted; for example, it means service providers should: work together with local Indigenous people and their communities; recognise and acknowledge our history and the consequences of past policy and practice; and empower local Indigenous communities to help themselves. For the communities being assisted, there is a responsibility to help ourselves as best as we can, this might mean looking for information on available services, assisting service providers to improve delivery outcomes, and recognising and addressing personal barriers to improvement.Some Indigenous communities have identified that taking responsibility in education and employment is an important part of the way forward. In other communities, the importance of individual and family commitment to a healthy lifestyle has been identified. Meeting these targets will also require our own people to take responsibility for implementing some lifestyle changes if the problems of obesity, diabetes and substance abuse are to be improved. Local, Territory, State and Federal governments and peak Aboriginal bodies have collective social responsibilities to Indigenous people as their constituents.Governments are responsible for ensuring that citizens have access to the resources and the opportunities needed to take their place in our society. Governments have the responsibility to ensure programs and services do not produce welfare dependency or other unintended consequences. Finally, Australian governments have responsibilities under the international treaties that Australia has entered into. References Review of volatile substance use among Indigenous people. d'Abbs P, Maclean S (2008) Volatile substance misuse: a review of interventions.Barton, ACT: Australian Government Department of Health and Ageing www. healthinfonet. ecu. edu. au Supporting the Yolngu Life: Yolngu Walngakum. Building healthy Communities www. menzies. edu. au Dunn KM, Klocker N, Salabay T (2007) Contemporary racism and Islamaphobia in Australia: racializing religion. Ethnicities; 7: 564-589 Angelico T (1993) Wellness and contemporary Australian racism. In: Collins J, ed. Contemporary racism in Australia, Canada and New Zealand: volume 2.Sydney: University of Technology: 237-258 Lewis W, Balderstone S, Bowan J (2009) Events that shaped Australia. Sydney: New Holland Publishers Trudgen R (2000) Why warriors lie down and die: towards an understanding of why the Aboriginal people of Arnhem Land face the greatest crisis in health and education since European contact: djambatj mala. Darwin: Aboriginal Resource and Development Services Inc. Howitt R, McCracken K, Curson P (2005) Australian Indigenous health: what issues contribute to a national crisis and scandal?. Geodate; 18(1): 8-15

How far are you given the impression that Lady Macbeth is merely a “fiend like queen”? Essay

Malcolm calls Lady Macbeth a â€Å"fiend like queen† as he thought of her as witch-like. Lady Macbeth was based on a real person, although no one really knew who she was so Shakespeare made up her personality and character. Elizabethans believed in magic and witchcraft and they often accused witches for anything bad that happened and many witches were put to death. Fiends and witches were often frowned upon, but Elizabethans genuinely believed that witchcraft was true and so were often scared of witches and fiends as they did not know and so feared what they might do. A fiend is thought to behave in a scheming manner, they often cover up their evilness and plan nasty events that they then deny or act innocent about later on. In Act one scene 5, Lady Macbeth receives a letter from her husband informing her of his success in a battle and the witches’ prophecies. After reading the letter she is worried that Macbeth is too soft a person to be able to take the crown and is determined to assist him through the ‘valour of my tongue’. When she hears a message that the King Duncan will be staying in their castle overnight, she decides that she needs to take action so that Macbeth can be king. She exults and invokes demonic spirits to harden her resolve and to destroy any weakness of pity. Lady Macbeth is already prepared for the death of Duncan and her resolution is absolute. Macbeth’s seed of ambition is catalysed by his â€Å"fiend like† wife Lady Macbeth, she utilises his weak mental power and deploys manipulative techniques to make him succumb to her plan of regicide, she says â€Å"Look like the innocent flower but be the serpent under it† (Act 1 sc 5 line 62). The serpentine imagery used here by Shakespeare shows Macbeth to be like an â€Å"innocent flower† and Lady Macbeth is seen as very fiend like and as the â€Å"serpent under it†. Macbeth decides to stand up for himself against her, â€Å"we will have no further in this business † (Act 1 sc 5 line 50†²), however, Lady Macbeth coerces him into complying with her plan showing Macbeth to be the weaker one. Lady Macbeth is seen as more dominant and in control than him, she has power over him and role reversal appears in this scene. Macbeth’s weak mental power lets him down as Lady Macbeth takes advantage and overpowers him. In this scene, Lady Macbeth appears ruthless, totally committed and is willing to put in every effort to strive for the greater glory of her husband. She fears that Macbeth will let her down as he is too kind to murder â€Å"I fear thy nature, it is too full o’th’milk of human kindness† (act 1 sc 5 line 14). She sees his tendency to speculate and think round problems as a crucial weakness. There is an element of her attitude strongly reminiscent of the witches â€Å"that I may pour my spirits in thine ear†(Act 1 sc 5 line 24), she wishes to alter his character. She invokes the spirits of evil to â€Å"defeminise† her, â€Å"dehumanise† her and for darkness to hide her planned action. Lady Macbeth makes Macbeth feel like a coward and questions his masculinity and does all she can to persuade Macbeth to kill duncan, she threatens him by saying that she will not love him anymore if he does not do it and tells him that it will be very easy, they will not get caught and that there are no risks. She succeeds as he is convinced and does go through with it. Their traditional roles are reversed in this scene, as she is a very dominant and strong person whereas he seems vulnerable, weaker and more caring. She is very unfeminine which may be due to a manly upbringing or the fact that she is childless. She seems very unnatural as a woman as it was always the woman’s duty to have children and to care and look after them. She bullies Macbeth into it by saying that he is not a man and that he is not strong enough to go through with it. The language Shakespeare uses gives her speech a special urgency and determination as she uses many imperatives e.g. fill, come etc. When Macbeth appears, there is little trace of endearment from her and she forces him to see himself in terms of her plan for power. There is drastic brevity in her language here â€Å"he that’s coming must be provided for† (Act 1 sc 5 line 64) and she addresses him as he had been addressed by the witches. Lady Macbeth immediately understands the full implications of Macbeth’s letter and her response is direct and uncompromising. She wants Macbeth to be what he has promised. No niceties of conscience or loyalty seem to assail her, and it is noticeable how she overwhelms her husband when he appears. In act 1 scene 7, Lady Macbeth’s fiend-like and pernicious personality is clearly shown. She completely manipulates Macbeth, she uses both her femininity and her innocence as potent persuasive techniques when she asks the question â€Å"what beast was’t then That made you break this enterprise to me?†(Act 1 scene 7 line 46). The fact that Lady Macbeth uses a feminine tone and utilises her innocent position here, surely shows her to be fiend-like. This onslaught of manipulation is drawn to a conclusion when Lady Macbeth gives a malicious statement saying â€Å"I would while the babe was still smiling in my face have plucked my nipple from his boneless gums and dashed his brains out had I so sworn as you have done this† (Act 1 sc 7 line 55). This fiend like speech completely defies the sacred bond between mother and child, it also in concludes a conversation in which Macbeth’s position is changed from â€Å"we will proceed no further† (Act 1 sc 7 line 31) to â€Å"If we should fail† (Act 1 sc 7 line 59) in just twenty seven lines. This array of persuasive manipulative techniques is so effective it single handedly overwhelms Macbeth and long term is the catalyst for his downfall, thus showing Lady Macbeth’s cold blooded nature and fiend like personality. In act 2 scene 2, Lady Macbeth seems more uncertain, she is nervous about the whole situation as she waits, stimulated by wine having dragged out Duncan’ servants, for the return of her husband and the completion of the murder. Macbeth is almost out of his mind as it verges on hysteria, he is unable to distance himself from the scene in Duncan’s room. His wife who, seizing control of the situation, finds that she has to take the daggers back as Macbeth has removed them. She rebukes him. He is not able to return to the scene of the crime, as his state of mind is so bad. The extreme tension is communicated to the audience and Shakespeare does this well by the abrupt changes of direction in the speech of characters, the interruptions â€Å"knock [within]†, the sudden noises, â€Å"[an owl shrieks]†, the questions and the exclamations â€Å"Who’s there? What ho?† and â€Å"Murder!†. A knocking sound is heard and Lady Macbeth leads Macbeth out to wash the blood off his hands. The audience feels trapped in Macbeth’s anguish and, like Lady Macbeth, we struggle to feel in control of the situation. The fact that Lady Macbeth needed some alcohol beforehand shows the audience that she is not as tough and as full as courage and she makes out to be. She masterfully takes the daggers back. Lady Macbeth, despite some nervous apprehension, is how she was made out to be in Act 1 scene 5 as she is bold, exultant and boasts about managing to drug the guards, she seems in complete control of her and her husband – who deals with the situation very badly. She says that she would have been able to commit the murder herself if it wasn’t for the fact that Duncan was sleeping which reminded her of her father. It is clear that she was very close to her father maybe causing her to have some masculine qualities about her. Her readiness of mind and strength of purpose compensates for the way Macbeth behaves and fails to do what was asked of him. This remorse shown by Macbeth does demonstrate his still active conscience however, it is quelled by Lady Macbeth when she says â€Å"These deeds must not be thought after it will make us mad†(act 2 scene 2 line 67). This realistic statement means Macbeth cannot now emancipate him from this downward cycle he has embarked on the road to ultimate failure and now must succumb to his ambition. It is ironic that Lady Macbeth imagines that washing the blood of ones hands will free the guilt that is in ones mind, however, it is she who finally is able to come to terms with this theory and is unable to wash her hands clean. Her harsh comment towards Macbeth â€Å"infirm of purpose!† comes back to haunt her, as he strengthens in evil resolve, she becomes madly suicidal – anticipated in her dismissive comment â€Å"so, it will make us mad†. In Act 2 scene 3, the news is discussed. Lady Macbeth faints, and it is not clear why she appears to do so. Women in that day knew how to faint very well at exactly the right time in order to get out of an unpleasant situation, such as when a male expressed a vulgarity in her presence, people would not necessarily believe that her faint was more than just a public gesture. Another way of looking at it is that Macbeth had just made a big mistake, and in order to help him by distracting the attention away from him onto her, she faints. However, she may have fainted due to the stress and strain of the situation, so she might have not intended to do it. In Act 3 scene 2, Lady Macbeth realizes that the plan for satisfaction that her and Macbeth sought had not been achieved. She becomes less and less fiend- like due to her conscience â€Å"haunting† her, she even goes as far as saying â€Å"here’s the smell of blood still, not all the perfumes of Arabia will sweeten this little hand†. Shakespeare uses blood imagery to show how her conscience has taken her over. Like Macbeth, she cannot emancipate herself from this downward spiral and lacks the fiendish, dominant personality that we first saw of her. She tries to enter into her husband’s obsessive involvement while, at the same time, trying to reassure him and urge him to be cheerful. Macbeth is tormented, his thoughts fixed on banquo and he imagines banquo’s face often. He hints at black deeds to come but won’t tell Lady Macbeth about them. As he does not tell his â€Å"dearest partner of greatness† about his thoughts and plans, he is now in control ,he says â€Å"be innocent to the knowledge dearest chuck† (Act 3 sc 2 line 45) and she herself feels isolated. He grows stronger â€Å"things bad begun make strong themselves by ill†. He is brooding on the crimes committed and on the crimes he intends to commit (â€Å"oh full of scorpions in my mind†) – and inures himself to doing evil. The situation has changed, Lady Macbeth’s futile presence in conversation shows she is a shadow of her former self and is now no longer fiend-like. She has lost control rapidly and will only take control once more, at the banquet and then she will be overwhelmed by remorse for the tide of evil she has helped unleash, this leads to her madness and causes her to commit suicide. Their roles have reversed once more. In act 3 scene 4, As Macbeth and Lady Macbeth are welcoming the guests to the feast, one of the murderers arrives and tells Macbeth of the death of Banquo and the escape of Fleance. Macbeth turns back to the table and comments on Banquo’s absence. Banquo’s ghost enters and occupies Macbeth’s place; he is visible only to Macbeth. Lady Macbeth tries to calm him and keep control of the situation, but after the ghost has gone, he seems to be recovering. Suddenly when Macbeth mentions his name again – Banquo appears again and Macbeth is helpless. After the ghost has gone, Lady Macbeth brings the feast to a hurried end. He informs her that he intends to visit the witches and press on with eliminating all opposition. This is the last appearance of a sane Lady Macbeth. Her iron self control, loyalty to her husband, organising skill, apparent callousness – all evident in this scene are all qualities in which she possesses, however, she soon pays dearly for t hem. The strain on Lady Macbeth is evident. Although Macbeth has been terrified, by the end of the scene he seems casual in his attitude to what has happened â€Å"we are yet but young in deed† suggests that this mere blip will soon pass. She, however, has had to use all her resources and wit to contain all the potential damage of exposure. This part in the play is where the full enjoyment of majesty could be entertained; Lady Macbeth is on her throne, surrounded by subjects. Yet this, through Macbeth’s actions becomes a hollow and empty event, lacking any dignity or regal significance. Her mind then does begin to question of what it has accomplished. Macbeth no longer talks of we but of himself alone: â€Å"For mine good/ all causes shall give away†. In act 5 scene 1, in Dusinane castle a doctor and Lady Macbeth’s lady in waiting are watching to see if Lady Macbeth walks in her sleep as her servant has reported to the doctor. She enters and begins to rub her hands as if struggling to clean them and before she departs she refers to the deaths of Duncan, Macduff’s wife and Banquo. The doctor confesses that he is incapable of dealing with such cases. This scene shows her carefully contrived mask has slipped. In her sleepwalking she reveals the guilt and anxieties by which she is tortured. Particularly she re-enacts the first murder scene. Now, alone, her loyalty to her husband remains intact; only once does she reproach him, â€Å"‘no more o’ that; you mar all with this starting†. Her behavior is revealing and moving. She has given all and now her present is overwhelmed by the past. â€Å"What’s done cannot be undone†. The clear mental breakdown of Lady Macbeth is deeply affecting. As with guilt, Lady Macbeth has an obsession with the past. It was Lady Macbeth who said, â€Å"what’s done is done†, thus suggesting that it would no longer be of concern. Here, despite all her courage and ambition and strength of purpose, all that has been â€Å"done † is not past but present – and ever present in her mind. Ironically the physical symptoms of her guilt include the forlorn hope of washing her hands clean. This links to her statement â€Å"a little water washes our hands clean of this deed†. Most of this play is written in blank verse but the appearance of Lady Macbeth in this scene is an exception. Before and particularly in the first 2 acts, Lady Macbeth’s speech had been blazing and fiery blank verse – the strong rhythms affecting her strong grasp on reality, and her determination. Now she speaks in prose, choppy abrupt and lurching from one incident to another. This represents her breakdown; the language is breaking down under the strain she is under. It is therefore not surprising that she commits suicide – she can no longer hold it together and on death language disappears altogether. This is the last scene where Lady Macbeth is present and Shakespeare, it appears, put this scene in to show the audience how vulnerable and weak she really is. The audience get a very different view of her in this scene than that of Act 1 scene 5, the final feeling is to feel sorry for her and to not base her on her fiend like personality, but on the vulnerable one instead. If this scene was left out, the audience would remember Lady Macbeth as being cold blooded and fiendish, this part of the play shows her weak, powerless side and it shows that she hides her true feelings. The phrase that Shakespeare uses to describe Lady Macbeth – as merely a â€Å"fiend-like queen† is a completely biased and partisan comment. The fact that at the end of the play Lady Macbeth commits suicide, makes too unfair to deploy such a critical description. It shows that Shakespeare did not want Lady Macbeth to seem just as a â€Å"fiend like queen† but as a person with other redeeming features and with other emotions and feelings. As the play continues, the strong dominant character we once saw eventually embers out and she eventually commits suicide, however at this point she is not at all influential to Macbeth. Her un-fiend like legacy is summed up by Macbeth’s cold statement saying â€Å"she should have did here after there would have been time for a word†. This is an un-fiend-like end and it would not be expected if she was judged on her previous actions. It also shows that Lady Macbeth’s conscience is far too strong for her to be labelled as malevolent and fiend-like. It is obvious that the sleep walking scene was put in to show a less evil and fiendish side to her, that she is perhaps weaker than her husband which seems absurd to suggest when we see her in Act 1 scene 5, and to show that she hides her true feelings. Lady Macbeth is also so intricate that it is hard to describe her whole character in one line so Shakespeare uses the metaphor ‘fiend like queen’.

Abortion Is The Removal Of An Embryo - 922 Words

According to 2012 Merriam Webster dictionary Abortion is the removal of an embryo or a fetus from the uterus to gain the end of pregnancy. Abortion was illegal many years in the U.S.A. It later became legal only when the females life was in danger. In 1973 abortion was legalized, due to a supreme-court ruling in the case of Roe vs Wade. Abortion was and always will be controversial and that is how there were groups formed who call themselves pro-life, and pro-choice. Pro-life members believe that life begins at conception, and pro-choice members believe that it should always and only be the mother’s choice to decide what to do with the unborn child. Not only has this procedure been around many years, it also have changed the way women talk about the option to carry out their wish to abort. Many years ago women would not consider talking about this procedure, they would rather go and have this done quiet and secretly, and face the consequences all alone. Today females are more open to the subject and discuss every aspect of the procedure. Rather than to scare someone, the purpose of this article is to inform the uneducated female about the procedure itself, the medical, emotional, and physical consequences a female could suffer due to this procedure are my intentions to discuss. There are several different ways to perform this procedure. Physician office’s offer educational sessions and written information about these procedures to make themselves look professional. TheShow MoreRelatedAbortion Is A Or Medical Removal Of An Embryo1659 Words   |  7 Pagesdoes not begin until birth. The issue of abortion has been the subject of debate for several decades. Religions in Australia have influenced attitudes and laws with regards to this issue in the past. Are the attitudes and involvement of Australian religions in the abortion debate still relevant and do they make a difference? Abortion is a surgical or medical removal of an embryo or a fetus from the uterus in order to end a pregnancy (Dictionary, 2016). Abortion in Australia has always been regulatedRead MoreAbortion Is The Termination Of Pregnancy990 Words   |  4 PagesAbortion is the termination of pregnancy which has been a very controversial topic for almost half a century. Should abortion be legalized? People all over the world have different opinions. Abortion can be performed surgically or medicinally. The 1973 Supreme Court decision (known as Roe vs. Wade) marked an important turning point in abortion by legalizing it. Different states have various laws on abortion. It continues to be debated worldwide. Abortion has been around for decades. Each yearRead MoreThere Are A Greater Number Of Passings By Premature Births1122 Words   |  5 PagesThere are a greater number of passings by premature births than war setbacks together, now that is something to consider (Abortion Statistics). Premature birth is a dubious subject, with numerous conclusions and substantial focuses. Premature birth is the think end of a pregnancy by surgical or medicinal means (Vaughn 161). I trust that it isn t right to prematurely end a child since it is alive. Some trust an infant is alive at origination and others following a little while. Whichever way it isRead MorePro-Life versus Pro-Choice627 Words   |  3 Pages Pro-Life V. Pro-Choice Should humans maintain the right to terminate or end a defenseless unborn child’s life? Abortion, the removal of an embryo or fetus from the uterus in order to terminate pregnancy ranks as the greatest arguments in society today. Someone described as â€Å"pro-life† means they disapprove of abortion. These people believe in the right to life. Imagine what the innocent children that died could have been today. Possibly, there might have resulted a cure to cancer or other seriousRead MoreWho In This World Is To Say To Us WhatS Wrong And Right?1721 Words   |  7 Pagesmany different opinions and many different feelings to those who take this topic to heart . The main question is should abortion be legal ? so many answers are out there but the main way to look at it is how does that person view this , is it a problem , or not. Through this paper i will be providing validated sources from both sides showing everything there is to know about abortion and showing why you should or shouldn t abort that next one. This topic on its own is a actually a very sensitive oneRead MoreAn Argument in Favor of Stem Cell Research Essay1507 Words   |  7 PagesAbortion, gay marriage, and illegal immigration are all hot button topics currently being faced by Americans. As ardently as each side defends their stance on a controversial issue, an opposing side fights with equal diligence for the beliefs they feel should be valued by our nation. Perhaps nowhere is this battle more heated than in the fight over stem cell research. While supporters of this new field of science tout it’s potential to cure everything from blindness to paralysis, those against stemRead MoreThroughout The United States There Has Always Been A Big1297 Words   |  6 Pagesbig debate on whether or not abortion is ethically acceptable or not. Though many individuals see it as killing a child, many others can overlook that burden and see the consequences of having a child at that point in time. Individuals who are put in a pregnancy situation and have to look into all aspects of an abortion and the reasons for this procedure, while also realizing the biological development of the fetus, and the process of an abortion. Though abortion is nobody’s first option whenRead MoreShould Abortion Be Legal? Essay1089 Words   |  5 PagesWhen the word abortion is heard, it is always associated with many negative things such as murder and inhumanity. However not legalizing abortion creates a huge problem for women around the world. Having a child takes consideration, planning and preparation and if pregnancy happens without any of this, why bother to have it at all? The reasons why abortion should be legal is that it supports the fundamental human rights for women by giving them a choice, it reduces crime by reducing the number ofRead MoreAbortion: Every Woman Has the Right to Choose Essay examples1222 Words   |  5 Pages Should abortion be legal? This debate is a strong issue in the U.S. Many people are for it, and many are against it. However, it seems people have extreme viewpoints on the issue. It is either all or nothing. The moderate position on abortion is it should be legal only under certain circumstances. According to the essay Three positions on abortion by Thomas Shannon and Nicholas Kockler, the moderate position would limit a consideration on the health of the fetus, risks to the life of motherRead MorePro Life Or Pro Choice1291 Words   |  6 PagesPro Life or Pro Choice The restrictions and the debate that surrounds the issue of abortion has changed dramatically throughout the course of history and it continues to change until this very moment. All around the world and in every known society, women have used abortion to control their reproduction, regardless of it’s legality. Abortion used to be exercised freely in the United Sates, up Until all the states started to ban It and place a lot of restrictions on it. They stated that a woman

Role Of The Media And Government - 1570 Words

Introduction This assignment will analyse the role of the media and government in sports. Nowadays the media have playing a fundamental role in the sports. The 2000 UEFA Champions League football final between Real Madrid and Valencia was involved 300 hours of coverage world-wide, was be seed in more than 200 countries, using 100 television channels and 80 broadcasters. In March 2004 the IOC began the bidding process for the European TV rights to cover the 2012 and 2010 Olympic Games. The USA bidding process had already been completed with NBC securing the rights as a result of a $2.2 billion package. Nowadays, by which the mass media communicate information has moved beyond that of magazines, television, newspapers, videos, cinema, radio and compact discs to include new platforms of delivery such as digital interactive TV, broadband and the internet, pay-per view sport on television. The media roles in sports The media contains any form of advertising of sport, the more views such as Television and Radio, can show matches and competitions, sports documentaries, shows about sports. However satellite TV and cable, the fans of sports need to pay-per-view basis to view the show events. The internet gives us full information about all teams, matches and athletes, where can find all the information fans need. Magazines and Newspapers, print predictions and results and have some articles about Clubs, teams and athletes. Sport is one of the most well published activities on theShow MoreRelatedRole of Media in Government3028 Words   |  13 Pagesis the role of media in government? 2012 Kevin M. Nthurima American Government 10/26/2012 Table of Contents Introduction 3 History of media in the United States 4 Entertainment Media 5 Political Media 6 Social Media 7 Informative (Internet) Media 8 Traditional vs. New age Media 9 Conclusion 10 Bibliography 12 Introduction The following research paper topic is the role of media in government mainly based on the United States government. It will comprise of all the reasons that media haveRead MoreRole of the United States Government in the Global Expansion of Us Media Industries1478 Words   |  6 PagesGlobal Expansion of US Media Industries 1 ROLE OF THE UNITED STATES GOVERNMENT IN THE GLOBAL EXPANSION OF US MEDIA INDUSTRIES by Lunlalit Niyomtas Student ID : 14060193 Global Media 2MED7H3 Professor Daya Thussu School of Media, Arts and Design University of Westminster Global Expansion of US Media Industries 2 Introduction In the recent past, we cannot deny that the media industry has experienced monumental growth both in terms of revenues and global expansion. Like other businessesRead MorePublic Servants Play A Huge Role In Implementing Policies1265 Words   |  6 PagesPublic servants play a huge role in implementing policies and have responsibilities to fulfill while in office. In carrying out these responsibilities and duties, there are certain administrative values that must be found in them like ethical, democratic and professional (Barker Mau, p.14). However, public individuals and institutions can disregard the values and ethics code for the public sector and as such make the public to question their decisions and activities. Since the late 17th CenturyRead MoreThe Impact Of Media On The Media1285 Words   |  6 PagesThree roles were given to the media according to the Constitution and are roles that they must follow. However, the media has not been following those three roles and instead has focused on reporting other issues that have no importance at all. As a result, the media has been highly criticized since it has only been reporting only the government line on issues because the media is owned by six corporate conglomerates. Although the American media has changed throughout the years due to the media ownershipRead MoreThe Relationship Between Social Media Platforms And The Government1517 Words   |  7 Pages This essay explores the different relationships between social media platforms and the government to provide insight into the different ways the government uses media masses to further their agendas and how its good business is used for political gain. This essay also discusses the different ideologies and fallacies individuals have of the media’s role in society. This essay wasn’t written to persuade one either way, but rather to bring the important relationship to light, so with better understandingRead MoreThe And Of Public Broadcasting1287 Words   |  6 Pagesinformation to make better decisions. Whether as a voter, consumer or investor, Americans believe they will be able to form their own idealistic views based on what they see in the media. However, that belief is just a fallacy. In my opinion, viewers that believe this false pretense are unaware that a portion of mass media in the Unites States is privately owned. In both public television and radio, the Corporation for Public Broadcasting (CPB) funds a portion of their revenue (the CPB is a privateRead MoreDifferent Roles of Political Parties - Government Essay860 Words   |  4 PagesDifferent Roles of Political Parties - Government Essay In the United States, there are three major groups and they are: political party, interest group and lobbyist, and the media. These three main groups are important and each of them plays a different role. Also they can give a positive or a negative impact on the American Political System and on the people in the United States. One of the main groups is political party. A major political party can be defined as a group of people who seekRead MoreThe Role Of Media And Its Impact On Emergency Management1428 Words   |  6 PagesMedia’s Role in Disasters The following is a research paper on the role of the media in disasters. This paper will highlight the various types of media and their impact on emergency management today. It will compare and contrast the negative and positive roles the media plays in a disaster. It will then examine the positive and negative roles the media plays in disasters and how this is relevant to emergency management. The concluding section of the paper will highlight the various types of media andRead MoreTerrorism And The Social Media1719 Words   |  7 Pagesof social media to further its objective is a major concern affecting the world today. With the growing threat of terrorism, studying its operational techniques help to determine how and why terror groups are succeeding. Understanding the impact that terror groups have on marginalized populations through propaganda and a manipulation of facts will help in developing a greater understanding of terror group’s ability to mount successful campaig ns globally. Given the threat that social media poses toRead MoreThe Censorship Of Media During Emergency Era846 Words   |  4 PagesThe media is considered as fourth estate of any democratic society. We take pride as being the largest democracy in the world. Apart for the fact that we have elected form of government, it is the written constitution which makes us a powerful democracy. The same constitution provides for freedom of speech and expression in its Article 19. This constitutionally guaranteed freedom is the reason behind thriving media in our country, which has earned reputation as being one of the most fearless and

Medias Promotion of Consumerism - 2347 Words

Media’s Promotion of Consumerism Demian Estrada â€Å"The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television and the Internet. The average child is exposed to more than 40,000 TV commercials a year, according to studies. And ads are reaching children through new media technologies and even in schools--with corporate-sponsored educational materials and product placements in students textbooks.† -American Psychological Association(APA) From the moment you wake up till the time you go to bed you are exposed to limitless types of marketing and advertisements from several sources. The persistence and the amount of such persuasive†¦show more content†¦To explain this problematic issue the media entities have come up with some questions like; What do consumers need? Is it a real or false need? Can we come up with a common and definitive set of universal human needs? What is it that consumers really need? Is it perhaps in order to stay alive? These questions can lead to different answers that in essence come down to particular human behaviors. (Colin Campbell 282). One example of human behavior with regards to the food we eat is that most of the world’s population eats more that they really need to maintain proper nutrition and healthy lives. Another is shown in the types of vehicles we drive. Is it really necessary to drive a huge 4 wheel drive, fuel inefficient SUV around the city or on a commute to w ork? Furthermore, is it really necessary to have 50 pairs of shoes? In order to specify some one s needs it is essential to have a comprehensive knowledge of that person’s background and ambitions and their needs and desires. The media is creating desires that we confuse with needs. (Colin Campbell 280-283). The most effective ads are ones that we don’t even recognize as advertisements. Like ads we see in television series, news, movies and even on clothing. We are manipulated quickly by common objects, characters, or ideas that are transformed into things that all Americans desire, hope for, fear, believe the most. (Jack Solomon). Sex never fails to catch the attention of everyone, andShow MoreRelatedReview of Culture Jam by Kalle Lasn1983 Words   |  8 Pagesculture is having a devastating effect on our agendas of becoming the medias ideal of perfection, and behind all of this self-sacrifice the media and corporations are the ones succeeding, not us. In Culture Jam, by Kale Lasn, the founder of Adbusters magazine, he attempts to show the reader what our mass media has been doing subliminally. When the average American thinks of consumerism, we believe it is the promotion of the consumers interests. What Lasn believes is that were beingRead MoreAnalysis Of Graeme Turner s Understanding Celebrity2078 Words   |  9 Pagesstand on how celebrities as commodities function in contemporary culture and each are a production of cultural capital. Celebrities are commercial properties that are fundamental to their career. Each are manufactured, marketed and traded not by promotions, publicity and media industries only, but through investment, the development and strategic planning and product diversification (Turner Approaching Celebrity Studies); all of that are beneficial to the economic value of a celebrity. CelebritiesRead MoreThe Age Progression Of A Child2656 Words   |  11 Pagesseveral ways which it could be detrimental to the well being of its target audience. Firstly, â€Å"the scale and sophistication of today’s [marketing] campaigns far exceeds anything that has come before† (Stockwell, 2005, pg 20). These days, child consumerism has become a multi-billion dollar industry. â€Å"The consumer culture has turned pervasive and invasive, and it is targeting kids in increasingly surprising and troubling ways to entice them to spend their pocket money-more than $200 billion per year-andRead MoreThe Teenage Dna3652 Words   |  15 PagesDutta Assistant Professor Amity School of Communication Amity University INDIA ABSTRACT Industrialization, Globalization, Marketing revolutions Consumerism at the backdrop, India is witnessing unprecedented changes in its markets marketing trends. The impact of this phenomenon is visible across all four P’s i.e. product, place, price promotion. Although the agenda of this entire journey is being widespread by the phenomenal aspect of Marketing called Advertising. India being a developing countryRead MoreConsumer Behavior Study Notes7882 Words   |  32 PagesSyndicated Surveys Syndicated Surveys: large-scale, syndicated surveys to track changes in values Voluntary Simplifiers: believe once basic material needs are met, + income adds no value Conscientious consumerism: a new core value? Conscientious Consumerism: a value related directly to consumerism (ex. green) LOHAS: lifestyles of health and sustainability The carbon footprint and offsets Carbon footprint: measures (in units of carbon dioxide) the impact human activities have on the environmentRead MoreDisney: Losing Magic in the Middle Kingdom16116 Words   |  65 Pagesto raise capital, with Disney holding a 39% stake of the public company Euro Disney SCA. However, during the park’s construction, Disney was accused by French intellectuals of â€Å"cultural imperialism†, importing the unhealthy American style of consumerism into continental Europe. Upon its opening in April 1992, visitors were disappointed by Disney’s neglect of European culture. For example, no wine was served during meals. The English, Germans and Italians complained that only French sausagesRead MoreGp Essay Mainpoints24643 Words   |  99 Pages12. Democracy a. Good vs. Bad 13. Social Issues (only stats provided) a. Gender b. Family c. Equality 14. Governance a. World Governance 15. Others a. Cooperation b. Education c. Crime d. Liberty or Security e. Consumerism 1. Media 1a. New vs. Traditional GENERAL Intro: †¢ The first quarter of 2043 will be when the last newspapers land on front process all over America. This is the prediction the author of ‘The Vanishing Newspaper’ †¦ †¢ Advent of tech has

Sustainability Report Wesfarmers Limited - Free Sample Solution

Question: Discuss about the Sustainability Report for Wesfarmers Limited. Answer: Introduction This study deals with analyzing the sustainability reporting in accounting for the Australian listed company named as Wesfarmers Limited (Wesfarmers.com.au, 2017). In this particular assignment, emphasis has been given on the company who are active in committing towards meetings the best interest of stakeholders for long-term. Sustainability reporting reveals important step towards achieving sustainable global economy. Sustainability reporting process will elucidate the entire responsibility of business process as well as their influence on community as a whole. This will help in enhancing trust as well as facilities process for sharing values whereby cohesive society cam is constructed. In other words, sustainable information will be utilized by the government for evaluating the sustainability reporting as well as its contribution in the given organization. This help in managing the issues faced by Wesfarmers Limited. The current segment intends in analyzing the case of Wesfarmers L imited for analytically reviewing the sustainability reporting practices in the given organization (Scott, 2013). Sustainability Reporting in Accounting Wesfarmers Limited aims at continuing in creation of value for future activities. Addition to that, the company remains committed towards actively managing with the community and impact on environment (Rankin et al. 2014). Some of the broadly classified values attained by Wesfarmers Limited are as follows: People- Wesfarmers Limited aims at focusing on rendering safe workplace for their employees working in the particular company. In other words, Wesfarmers Limited majorly focuses on creation of inclusive work environment as attended by gender diversity and Aboriginal Torres Strait Islander people (McLeay and Riccaboni, 2012). Sourcing- One of the major values of Wesfarmers Limited is sourcing that takes into consideration suppliers and ethical sourcing (Horngren et al., 2015). In other words, suppliers are committed towards building strong and cordial relationships. Therefore, Ethical sourcing majorly strives the way in responsible way as well as improving the social practices (Wesfarmers.com.au, 2017). Community- Other values of Wesfarmers Limited are serving the community as a whole whereby the company commits in providing product safety to the end consumers (Hopper, Northcott, and Scapens, 2015). Environment- One of the most important values attained by Wesfarmers Limited in protecting the environment. This can be done by reducing the emissions of business and bringing improvement in the resilience of climate change. Therefore, usage of water and waste reduces waste for landfill (Drever et al. 2014). Governance- Governance is other values adopted by Wesfarmers Limited that maintains robust corporate governance policies in major aspects of business activities (Drever et al. 2014). Wesfarmers Limited commits towards creation of value for potential shareholders, employees and communities as a whole. In other words, the company aims at maintaining long-term value creation as well as serving to communities as far as possible (DesJardins and McCall, 2014). This means sustainability is the concept for managing the way for ensuring best possible activities for creation of values in the near future. Wesfarmers Limited aims at reducing own carbon footprint as well as delivering solutions to potential customers. Proper actions are taken by Wesfarmers Limited for continuously improving the performance level and public reports from the annual sustainability report (Hopper, Northcott, and Scapens, 2015). Wesfarmers Limited brought transparency in their operations especially in the supply chain in more than 3200 factories in given audit program. In other words, the company deals with ethical sourcing practices such as supply chain transparency (Bonner, 2013). Therefore, Wesfarmers Limited makes strategies in reducing the greenhouse gas emissions by 2% for becoming environmentally viable in action (Hopper, Northcott, and Scapens, 2015). Language of Accounting Sustainability reporting will help in bringing together comprehensive evaluation by bringing out the strength and weakness after engaging with stakeholders (Bhimani, 2014). In other words, these reporting practices will turn up the progressing vision as well as organizational strategy. This reveals that sustainable reporting practices will highlight the process for cost reduction policies and compliance by accurate measurement for level of sustainability performance (Hopper, Northcott and Scapens, 2015). This will help in assisting corporations for satisfying regulatory obligations in an efficient manner. Business Corporation will be acquiring competitive advantage by way of attracting greater amount of investment as well as taking necessary actions in new market penetration. Code of ethics for Professional Accountants had been introduced by the year 2006 as well as amended for the year 2008. This is declared at the time of presenting the standard as per the Accounting Professional a nd Ethical Standards Board. These standards are presented in the Global Reporting Initiative (Beaver, 2013). Current social issues in accounting and its impact on various stakeholders Wesfarmers Limited has various sustainability issues that should be minimized as far as possible (Arpan and Radebaugh, 2016). This company faces material sustainability issues. This firm intends in retorting in issues concerning material sustainability by way of delivering strategy in successful ways. This company strives in managing the responsibility towards the safety of employees. The company even requires improving the total recordable injury rate for viewing the negligible facts (Hopper, Northcott, and Scapens, 2015). This company should contribute 1% of pre-tax profits from the national and local economies in the community programs (McLeay and Riccaboni, 2012). The company should make strategies in reducing as well as maintaining greenhouse gas emissions but failed in the last year. The company failed in performing any of the significant environmental events for each year. There are numerous incidents that took place for the company that needs to be minimized as far as possibl e. Therefore, Wesfarmers Limited should be focusing on bringing welfare of community as well as environment and society as a whole (Anton and Firmin, 2015). Wesfarmers Limited commits towards actively managing the community as environment as a whole (Hopper, Northcott, and Scapens, 2015). This company follows essential 10 major principles that relates with minimizing the sustainability issues as identified from material aspect from the Group. Wesfarmers Limited believes in providing safe workplace for the employees who work for the organization. This means management intends in addressing the workplace conflicts by creating inclusive workplace environment by putting special attention to gender diversity by including Aboriginal Torres Strait Islander (Wesfarmers.com.au, 2017). On critical analysis, it has been found that there is room for improving safety performance as well as safety initiatives. Wesfarmers Limited properly implements as well as monitor nurse on call service, app used for detecting hazard. This means examining the implementing and checking the level of performance in the Safety Activity Book and Injury care programs (McL eay and Riccaboni, 2012). Figure: Emissions management in Wesfarmers (Source: Hopper, Northcott and Scapens, 2015) Sustainability Report clearly indicates the ways the company strives in decreasing the waste of the company for landfill and use of water (Wesfarmers.com.au, 2017). Addition to that, sustainability reports elucidates in detail regarding maintenance of corporate governance strategies. Detailed evaluation has to be undertaken for revealing the fact that sustainability reports will present the targets of the emissions. This report fails in specifying the gap between target as well as actual figures (McLeay and Riccaboni, 2012). Conclusion: At the end of the study, it is concluded that Wesfarmers Limited is highly sustainable in nature. This means the study render an overview of operations regarding accounting concepts of sustainability reporting with special orientation on the declaration of the company. The study clearly mentions on the sustainability reporting as well as value additions for understanding the importance of sustainability as laid down in a accounting standard. The above analysis augment the way sustainability reporting help in bringing out the real issues in business based upon the findings in the case study. Business Corporation aims at using the sustainability reporting practices in a way for adding values for understanding the business functionalities of the firm. This means generation of trust by way of maintaining level of transparency that emphasis upon non-financial performance. This initiates communicating with the stakeholders for reducing the reputational risk. This sustainability reporting w ill help in enhancing the business process and systems of proper internal management at the time of undertaking business decisions. Reference List Anton, H. R., and Firmin, P. A. 2015. Contemporary issues in cost accounting: a discipline in transition. Houghton Mifflin. Arpan, J. S., and Radebaugh, L. H. 2016. International accounting and multinational enterprises. Warren Gorham Lamont. Beaver, W. H. 2013. Financial reporting: an accounting revolution. Prentice Hall. Bhimani, A. 2014. Contemporary issues in management accounting. Oxford university press. Bonner, S. E. 2013. Judgment and decision making in accounting. Prentice Hall. DesJardins, J. R., and McCall, J. J. 2014. Contemporary issues in business ethics. Cengage Learning. Drever, M., Stanton, P. A., McGowan, S. C., Raar, J., Sofocleous, S., and Ravlic, T. 2014. Contemporary issues in accounting. John Wiley Sons Australia. Hopper, T., Northcott, D., and Scapens, R. 2015. Issues in management accounting. Pearson education. Horngren, C. T., Sundem, G. L., Schatzberg, J. O., and Burgstahler, D. 2013. Introduction to management accounting. Pearson Higher Ed. McLeay, S., and Riccaboni, A. . 2012. Contemporary issues in accounting regulation. Springer Science Business Media. Rankin, M., Rankin, M., Stanton, P. A., McGowan, S. C., Ferlauto, K., and Tilling, M. 2014. Contemporary issues in accounting. Milton, Australia: Wiley. Scott, W. R. 2013. Financial accounting theory (Vol. 2, No. 0, p. 0). Upper Saddle River, NJ: Prentice hall. Wesfarmers.com.au. (2017).Wesfarmers.com.au. [online] Available at: https://www.wesfarmers.com.au/ [Accessed 16 Jan. 2017].